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Packaging design in action |
Liquid cigarettes' launch raises stink in Britain
A drink that claims to offer the same nicotine fix as cigarette is set for a launch in Britain. The soft drink, containing 15 per cent nicotine, will offer smokers an alternative to shivering outside bars and restaurants. Even the cans of Liquid Smoking look similar to red and white cigarette cartons.
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Guarding a brand from copycats
Being first to market with a design feature is no guarantee that consumers will associate that design with your brand, leaving imitators free to reap the benefits of your investment. A little more investment in research and marketing, though, can protect your brand advantage.
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Mars embraces front-of-pack nutrition labels
Mars says it will be the first candy maker to voluntarily implement new Guideline Daily Amount labeling worldwide. The labels, on both the front and back of packages, will contain easy-to-understand nutrition information and will be on Mars products in the U.S. by the end of 2010.
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Photoluminescent plastics
New glow-in-the-dark photoluminescent plastics for rotational molding have been measured to glow for more than 32 hr. These plastics are light-stable and are designed for outdoor use.
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Chroma Rotational Molding Div., Inc., 815/385-8100.
www.chromarmd.com |
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Produce packaging
FlowPack's pillow-pack style of packaging, which has long been used for a variety of consumer goods, is now specifically designed for fresh produce. The packaging has high-impact graphics in a fully sealed, safe-to-ship container.
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Primary Package, Inc., 559/686-3600.
www.primarypackage.com |
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Tube-manufacturing capacity
The addition of tube-manufacturing capabilities carries additional technology benefits. A significant sum is being invested in a facility that's said to offer coextruded tubes, enhanced graphics...
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M&H Plastics, 44 (0) 1502 715518.
www.mhplastics.com |
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