Login  |  Register          Free Newsletter Subscription
Zibb
Subscribe to Packaging Digest
Sponsored By
Packaging by Design   
A pundit’s view of design trends that affect the manufacturing and marketing of packaging.A pundit’s view of design trends that affect the manufacturing and marketing of packaging.


Fundraiser offers great package of products

Posted by John Kalkowski on August 6, 2008


Fundraising has become big business. One of the largest and most-effective organizations helping non-profits earn money to keep their operations going is Market Day (www.marketday.com), based in Itasca, IL. 

Market Day grew out of one Ilinois woman's effort  back in 1972 to help missionaries by selling flowers grown in her garden. Trudi Temple later found that the flowers weren't enough, so she began a food co-op that sold purchased foods around the neighborhood. In 1975, her daughter asked to provide something for a school bake sale. Trudi envisioned something more effective. She began selling food...Read More

Comments (1)

Boarding the "green" school bus

Posted by John Kalkowski on July 31, 2008

Do we have to learn to be "green?" I guess it's just not instinctive for humans. Perhaps it's the natural order that we consume more than we need and throw away the rest.

In that case, it's fitting that sustainability is spreading rapidly across industries and becoming especially important in packaging. First, there was awareness. Now there is a need for education. Have you seen how many specialized sustainability conferences are now available? Many of these are designed for someone at a senior level who may have sole responsibility within a coporation for the sustainability function.

Yesterday, I met with representatives of the Institute of Packaging Professionals. Th...Read More

Comments (1)

Interpack shows it all

Posted by John Kalkowski on April 25, 2008

Spring and Interpack are in full bloom here in Dusseldorf, Germany. The Interpack show, which is said to be the world`s largest packaging show in 2008, is well underway. There is a spectacualar array of packaging technology on display at the show, with exhibits spilling across 18 halls at the Messe Dusseldorf Fairgrounds. 

Almost everything you can imagine in materials, eqiupment, services and finished packaging is on display. There are many companies I have never heard of, (most European). Yet they are showing advanced equipment designed with European flair. There is a distinct international flavor at the show. You would expect to hear German, French and Italian at a European show: Still; in the expected crowd of more than 170,000; you a...Read More

Comments (1)

That's a lot of packaging

Posted by John Kalkowski on February 14, 2008

Some numbers are staggering. Consider that the total worldwide sales for the Top 250 consumer product companies exceeded $2.65 trillion in 2006.  

That's the result of Deloitte's inaugural Global Powers of Consumer Products Industry report. When you think of that amount in terms of millions of packaged items, how can you put your mind around that sum?

North American companies dominate the list in terms of numbers and size.  There are 94 North American companies in the Top 250 with average sales figures over $11 billion, the largest average of any of the regions.  However, these c
...Read More

Comments (4)

Whipping up a new idea

Posted by John Kalkowski on January 7, 2008
One thing that can be said for the packaging industry: It offers a steady stream of innovations. Some are so painfully obvious that you're tempted to smack yourself in the forehead and say, "Why didn't I think of that?" Other packaging innovations are patently absurd. Some are just plain difficult to classify.

For instance, Batter Blaster now offers pancake batter in a pressurized can, similar to that used for whipped cream. It sure takes the mess out of making pancakes and can save valuable time when you're trying to get moving in the morning. Some say the product even tastes good! 

On the other hand, frozen pancakes can be popped in the microwave and be ready in seconds. One must al
...Read More

Comments (3)

Can China remove the taint?

Posted by John Kalkowski on January 3, 2008
Considering it has the world's largest government bureaucracy, it's amazing how fast China can move when it wants to. Stung in 2007 by exceptionally bad PR for lead paint on toys and chemically tainted foods, the Chinese government has promulgated a host of new laws to shore up confidence among consumers of its exported products. 

With the start of the new year, China has launched campaigns to explain what it's doing to correct these problems. The linked video on
safe food packaging shows an example of how they're trying to achieve this. 

Will this help China gain status as a safe, low-cost provider of consumer products? Or is it too little, too late?

Comments (2)

Holiday assault on packaging

Posted by John Kalkowski on January 2, 2008
The annual holiday assault is nearly over. Every newspaper, Website, TV and radio station has had some type of report on packaging that is difficult to open or considered just plain wasteful. It's interesting reading. Perhaps you've even experienced some of the packaging frustration yourself.

The most common stories are complaints about plastic clamshell and blister packs. Why are they so damned hard to open?  In the packaging industry, we know the purposes these products serve: To clearly display the p
...Read More

Comments (0)

Much ado about meat packaging

Posted by John Kalkowski on November 1, 2007
As a teenager, I worked in my brother-in-law's grocery store, where I was frequently asked to help in the meat department. This usually meant helping to unload the trucks. It's not easy to lug a beef quarter from a truck and try to hang it on a meat hook in a walk-in freezer with a slippery floor -- especially when you're 16 and only weigh 150 pounds. :
Sometimes I got the easier jobs, like putting the ground hamburger on trays, weighing it and slapping on a price sticker. Or, I'd cut frozen chickens in half using a high-speed band saw. You had to focus doing this. They'd always warn that it would be easy to cut off a finger. You probably wouldn't even notice because your f...Read More

Comments (0)

Opening with optimism

Posted by John Kalkowski on October 14, 2007
...Read More

Comments (0)

Promotional packaging packs punch

Posted by John Kalkowski on September 21, 2007
Promotional merchandising drives many of the packaging changes we see each year. It seems these changes are coming more frequently, on more everyday products and in more and more dramatic designs. Promotional packages are everywhere. In movies, on TV and now on soup cans. The tie-ins are becoming more clever, too. Check out these examples:
Campbell's Soup cans are a grocery icon. Pop artist Andy Warhol even immortalized the red-and-white cans. Campbell's Soup hasn't changed labels on their mainstay items like chicken noodle or tomato soup in years. Starting in October, Campbell Soup Co. will distribute cans of condensed soup in limited-edition, pink-and-white cans to support National B...Read More

Comments (1)

Progress drop by drop

Posted by John Kalkowski on September 14, 2007
Perhaps a battle is about to end as another enemy of packaging appears close to being vanquished. That's right. The evil remnants that remain in a food bottle -- no matter how hard you shake it or pound the bottom -- may have met their match. As I sat down to the table recently, a new label on the Hellmann's Mayonnaise bottle captured my attention. It promised a non-stick package that is "Easy Out" and "No Waste." You couldn't miss the message. It took up about 60 percent of the label. I was enthralled. I sat and read it like a kid reading a cereal box that promises a treat inside. I was tempted to pour out all the contents of the new bottle, just to see if it really worked. But that would have defeated the purpose of the design, which is meant to ensure ...Read More

Comments (0)


Advertisement


Advertisements



About Us   |   Advertising Info   |   Site Map   |   Contact Us   |   Industry Links   |   FREE Subscription   |   RSS
© 2008 Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Use of this Web site is subject to its Terms of Use | Privacy Policy
Please visit these other Reed Business sites