Jolt blasts out new can for popular energy-drink line

Edited by David Bellm -- Packaging Digest, 8/5/2008 4:28:00 PM

Wet Planet Beverages has introduced an all-new 16-ounce screw top aluminum can, for its popular Jolt energy beverage line. The new package is 100 percent recyclable and keeps the beverage colder, according to the company.

The new 16-ounce Cap Can was created by combining Rexam's 16-ounce Quencher can body with Cap Can closure technology. The 16 oz. aluminum can body is produced and printed on one of Rexam's high-speed can manufacturing lines and then transformed into a re-sealable container by seaming on a Cap Can end and closure developed by DSG.

DSG developed this patented concept, including the forming process and equipment technology to manufacture the Cap Can closure assembly. Once complete, the packages are shipped to Pri-Pak, an independent beverage co-packer located in Lawrenceburg, Ind., where they are filled with the Jolt product. Rexam worked in partnership with Pri-Pak to develop a unique and flexible filling process for this exclusive beverage package.

“We worked closely with the team at Wet Planet to understand how we could help them achieve their goals of building their brand and bottom line," said Harry Barto, president and CEO, Rexam Beverage Can North America. "Our 16 oz. Cap Can proved to be the answer, providing portability, the best in brand graphics, recycling superiority and exceptional retail value.”

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