Snap2C™ is the co.'s foray into carton coding using QR (quick response) technology. The co. says code embedded in cartons with special messages will be read by consumers' camera-ready cell phones equipped with optical readers reportedly being offered by major phone cos. this summer. Also claimed is that further along the developmental cycle will be enhancements including the ability to embed messages in package graphics.

Graphic Packaging Corp., 770/644-3000. www.graphicpkg.com